Legal Issues Game Developers Face
Every industry must work within the
confines of the law. It should come as no surprise that the video game industry
is not immune. Common red flags, i.e. Copyright infringement, using the
likeness of others, or 1st amendment concerns, are volatile problems
that can hinder the progress with any studio. Learning how to identify major
issues such as these, can aid a company in avoiding legal ramifications in the
long run. Three interesting cases that highlight these issues and can be used
as great examples are: Tetris v. Xio, Davis/Dupree/Keller/Ferragamo v.Electronic Arts and Schwarzenegger v. Entertainment Merchants Association.
The
first case I wanted to point out would be Tetris v. Xio. This case dealt with
copyright infringement issues. Tetris Holdings, LLC, own the popular tile
matching puzzle game Tetris. They found themselves in a legal battle with Xio
Interactive Inc., the creators of Mino, a puzzle game of a similar look and
feel. Tetris, LLC accused Xio Inc. of creating a game that appeared strikingly
similar to their title. Xio argued that they had only copied the
non-protectable elements of the game and should not be held liable to any
copyright infringement laws. Unfortunately for Xio, after delving into the games
further, it had been discovered that Mino, copied 14 of it’s protected elements
to include the size and shape of the games playing field to the composition of
the blocks that fell. In the software world, one can only protect the
expression of an idea not the idea itself. If Xio would have truly researched
this, they could have changed their game enough to avoid this embarrassing
ordeal.
My
next example is Davis/Dupree/Keller/Ferragamo (Plaintiffs) v. Electronic Arts (EA)
(Defendant). The plaintiffs accused the defendant of using their likeness in
the football-simulated video game “Madden NFL”. The game affords players the
chance to simulate a virtual football game using avatars of professional
football players. EA creates the Madden series every year and has made deals
with the National Football League to use the likeness of the players. In this
scenario EA had recreated a number of historic teams. Upon doing so, they did
not obtain the rights to use the likeness of the historic players. The
plaintiffs felt that they should have been compensated and asked if their
likeness could have been used. EA argued that using the player’s attributes
fell within their First Amendment rights, but was overruled due to a legal
precedent (NCAA v. EA). It boils down to the fact that, if you’re planning to create
a game with a character that uncannily resembles a brand of any form, you need
to obtain the rights to use it or alter your character completely.
Lastly,
the case of Governor Schwarzenegger v. Entertainment Merchants Association is equally
entertaining as it is educational. Governor Schwarzenegger passed a civil code
in 2005 that regulated the sale of violent video games to minors. The State of
California believed that these violent video games had a direct link to
violence in children, both physically and psychologically and sought to ban
them. The Entertainment Merchants Association (EMA) quickly sprang into action
and sued the state for violating the 1st and 14th
amendments. The Association asked for a Declaratory Judgment (a judgment from the court defining the legal
relationship between the parties and their rights as defined by Cornell
Universities’, Wex Legal Information Institute) to determine if the State truly
violated the first amendment. EMA also felt that the law would be a catalyst
for the government to restrict our freedom of speech and affected parental
authority. Games are currently regulated through the Entertainment Software
Ratings Board (ESRB), so the need for the ban of the games was unnecessary.
Ultimately, the court ruled in favor of the Entertainment Merchants
Association. The lesson here would be to watch how, what you create, may offend
people and if you are truly within your right to create it or not.
Having
a lawyer is integral to any business, although nothing prevents you from doing
the due diligence of learning what can be a hindrance to your company. These
lessons will serve well in creating Digital Ecstasy Games, our game studio.
Through these cases I can be proactive and save the studio from hardships both
legally and financially.