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| By: Edward Sanchez |
Creating
any startup is no simple task and there are many things an entrepreneur has to
consider when doing so. While learning to become an entrepreneur, I have
elected to apply my learned skills into starting a video game studio. So far I
have been taught that an entrepreneur must have an understanding of who they
are and what exactly they want their brand to represent. Next, a business owner
must have to determine how they will differ from any competitors and if that
difference is something that consumers even want. Making products that no one
wants will get them nowhere.
It
is not enough to have a passion in the industry you will choose.
Entrepreneurship in most cases, does not offer you the ability to sit and focus
on just the service you are providing. Depending on the business you literally
have be jack of all trades and do everything from Finance down to throwing out
the trash. In an article written by Gary
Williams for Gamasutra, He discusses ten tips digital publishers can learn from
the physical boxed model. He taps on the need to have a business-oriented mind
when developing games. His very first tip talks about the need for a business
plan and how it’s just as important as the game itself (Williams, 2015).
I
feel that all the tips he shares in this article are insightful, but my
favorite tip was the one where he talks about maximizing access to the
consumer. Stella Garber a contributor to Forbes Magazine writes that customer acquisition
or the ability to obtain a customer and having them come back for more; is the
hardest thing startups struggle with. Being able to diversify how you get your
product into the consumer’s hands will help in expanding your brand’s
recognition and increasing the profits to your business. The journey to
launching my game studio has just begun and with resources like these, I feel
that my vision can see the light of day (Garber, 2015).
