Developing Digital Ecstasy Games

By: Edward Sanchez

 Creating any startup is no simple task and there are many things an entrepreneur has to consider when doing so. While learning to become an entrepreneur, I have elected to apply my learned skills into starting a video game studio. So far I have been taught that an entrepreneur must have an understanding of who they are and what exactly they want their brand to represent. Next, a business owner must have to determine how they will differ from any competitors and if that difference is something that consumers even want. Making products that no one wants will get them nowhere.

 It is not enough to have a passion in the industry you will choose. Entrepreneurship in most cases, does not offer you the ability to sit and focus on just the service you are providing. Depending on the business you literally have be jack of all trades and do everything from Finance down to throwing out the trash.  In an article written by Gary Williams for Gamasutra, He discusses ten tips digital publishers can learn from the physical boxed model. He taps on the need to have a business-oriented mind when developing games. His very first tip talks about the need for a business plan and how it’s just as important as the game itself (Williams, 2015).

 I feel that all the tips he shares in this article are insightful, but my favorite tip was the one where he talks about maximizing access to the consumer. Stella Garber a contributor to Forbes Magazine writes that customer acquisition or the ability to obtain a customer and having them come back for more; is the hardest thing startups struggle with. Being able to diversify how you get your product into the consumer’s hands will help in expanding your brand’s recognition and increasing the profits to your business. The journey to launching my game studio has just begun and with resources like these, I feel that my vision can see the light of day (Garber, 2015).